How do startups find their product?

I read Justin Jackson's blog, How do I find customers? and it says It's easier when you build something people were already looking for.

I think this makes sense a lot.

I also thought why a lot of startups fail if they follow what Justin says?

Does it mean they make what they want to make?

Hey Justin, as a fellow start up owner, I started a company called https://graphue.com/, we help people excel in their presentation skills and pitches. So how do I find my customers? Its simple you just target the right group with a good, well prepared strategy. You might need some fund to get help from marketers but at the end it's worth every penny.

0